Marketing Strategies & Social Media

Personal Insights:                               

For the free post I wanted to share my insights on the extensive yet effective use of social media by the multinational corporations. I chose to write about this topic due to my interest in Business and marketing strategies adopted by the global industries to promote their commodities. Through out the semester, I have been able to learn about various aspects of the social media.These social media tools if put to proper use can prove to be very efficient and rewarding which can improve the economic well being of the society, hence raising the living standards.

Background

Within the last century the use of social media to promote the products has emerged like a trend which has taken the world by storm. Social media has not only been able to promote a product among the consumers more effectively, but also played crucial role in stabilizing the economy and social welfare of a country.

Multinational corporations & use of social media.

 

 Circle Social Media:  Retrieved on 12 April 2012

Multinational corporations such as Ford and GM not only affect the economy by manufacturing efficient automotive products but they also have tendency to impact the political, environmental and cultural forces as well. Due to the globalization and development of social media within the past century it has become simpler for these multinational corporations to outreach the consumers and have a direct impact. For instance, the Perscommon use of social media such as Facebook, Twitter and YouTube has enabled these corporations to execute flawless use of marketing strategies to promote their products.

One optimistic approach that Ford uses to promote their new line of  products is the efficient use of YouTube. This enables the consumers a fair chance to analyze the product before the purchase and create an opinion about the product. The constructive feedback from the consumers further allow the manufactures to implement any necessary changes needed to adapt according to the newer trends of the global market and  satisfy the consumers need.

Rafael Grillo on his blog (Marketing Strategy by Ford) depicts the marketing strategies implemented by Ford as a capitalizing event which not only renewed the company's pride but also helped the country's economy to emerge from recession. He emphasizes on the use of innovative social media tools such as YouTube. In addition, he puts forth the social media`s capability to influence people across the globe and make consumers aware of the newer technologies and environmental friendly approaches to improve the environment.

Apart from my free post, I found Kelsey Rutar's blog shared somewhat same beliefs and ideas about the communication skills being changed over the past century. She emphasized on the efficient use of internet and other social media platforms. Her blog also depicts the crucial role social media plays in educating students and providing them with a basic knowledge about various networking schemes to connect with the real world.